What is a serum and why do we need it? If you're one of those people who don't really use serums, this post is a great way to discover and add a serum to your daily skin care routine.
What is a serum?
Serums contain active ingredients like vitamins and anti-oxidants that are formulated with smaller molecules so they can penetrate deep into the skin. Serums can treat various skin conditions such as redness, dehydration or lack of elasticity.
Many confuse serums with moisturizers, and feel unsure whether they should use one or both products. Essentially, although facial serums do give some added moisture, the main purpose of a serum is to get added nutrients into deeper layers of the skin where a regular moisturizer can't reach. Moisturizers cream can only penetrate the first layer of the skin, allowing it to hydrate and seal in moisture. The serums ability to go deeper into the skin is what allows it to help treat many common beauty complaints.
Jericho Active Serumis based on a unique formula that includes Dead Sea minerals, honey, plant extracts and vitamins. Jericho Active Serum reaches deep into your skin, to rejuvenate, purify and revive the skin. Powerful antioxidants make Jericho’s Active Serum extremely efficient as an anti-aging treatment.
How to properly apply a serum?
When adding a facial serum to your skin care routine it might get a little confusing about when should you apply your serum and when should you apply your moisturizer. Well, on a clean skin apply a small portion of serum. Wait a few minutes until the serum is fully absorbed, and then apply your moisturizer. That will allow you to lock and increase the benefits of the serum.